Tony Robbins - Why do we what we do? - BYOU

Tony Robbins - Why do we what we do?

Tony Robbins is one of our inspirations. We often watch videos or follow his programs. This (somewhat outdated) TED talk is also packed with inspiration.

In the video, he explains why you are responsible for your own success, happiness and fulfillment. An important lesson: you don't lack resources, you lack resourcefulness.

What Tony Robbins means by this is that you may indeed lack resources. Like time, money or technology but that you can always use resourcefulness to solve those problems. Creativity, perseverance or curiosity, for example.

But how do you deploy that resourcefulness? What is important to focus on? There are 6 needs that we as human beings need to a greater or lesser extent to be happy:

1. Certainty
2. Uncertainty (otherwise life becomes boring again, we do need variety)
3. Meaning
4. Connection and love
5. Personal growth
6. Contributing beyond ourselves (the secret of life is giving)

He also believes that everyone has an inner map to fulfill their needs. Therefore, if you are convinced that you cannot do something, you will never get there.

If we translate this to your business it means that all 6 needs should also be reflected in your business. You need a certain security, but you also want to take steps outside your comfort zone to keep growing. You want to have meaningful work in which you help others move forward and connect with your customers.

Are you missing one or more of the basic needs in your business and how can you use your ingenuity to fulfill these needs?

Good luck!

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